Experience and inventiveness as well as craftsmanship passed down from generation to generation are still the indispensable cornerstones of the success of SEILER grand and upright pianos. Despite the most modern technology, there is no substitute for the dexterity and detailed piano-making skills of its piano builders. Far more than 100 work steps are required to assemble the precisely manufactured individual parts into a “genuine SEILER”. This great effort is necessary to ensure the durability and optimal playing culture of SEILER pianos and grand pianos even after decades of use. And even though these technical details are hardly visible to SEILER customers all over the world, they are noticeable – in a keystroke that has already become a “love at first sound” for many. If the photos are not enough for you, just visit us in our showroom at Burggasse 27!